Finland: Paavo Arhinmäki
Article by Paavo Arhinmäki, Minister for Culture and Sport:
In my childhood during the 80’s all the boys – no matter if they were sons of a bank manager or the mailman – we all had rubbery soccer cleats. These were cheap, but as they are made of rubber – quite uncomfortable. Then became the era of leather cleats. Now when playing in the senior league I have noticed the comeback of rubber on the football fields. The ones, who have recently played on a more advanced level, are wearing beashly coloured synthetic cleats, the rest of us have plain leather ones.
Football is a democratic hobby. It is played in the suburbs of Helsinki as well as in the ‘favelas’ of Sao Paulo, also at the enormous stadiums of the world.
Football has also become a part of Finnish design thanks to the Nokia soccer cleats.