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Take a trip to the theatre

William Shakespeare may have written that all the world’s a stage, but today on #LoveTheatreDay, all Europeana is a stage. We’ve searched our collections to find artworks and photographs which give a glimpse into theatrical life over several hundred years. Whether indoor or outdoors, the theatre is a place where imagination and creativity reign. The […]

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Marketing modern art at 31 Rue Bonaparte

Nowadays, we’re used to billboards and posters advertising the latest exhibitions on the sides of buses and busy street corners. Art is big business so it’s only natural it’s got a publicity budget to match. In fact, art posters can even become valuable collectables, fetching huge sums at auction houses around the world. All of […]

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Chocoholic: vintage chocolate advertising

There are only a few foods that people feel as passionate about as chocolate.  With so many flavours and variations,  it’s sometimes difficult to choose what to try next. And then there’s chocolate in liquid form – how about a nice cup of hot chocolate to warm us up on those cold less-than-summery days? For […]

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Vintage Advertising: Selling the Impossible

Love it or hate it, advertising is everywhere – no matter where you look, it’s likely you’ll clock an advert. This is by no means a new phenomenon, commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Today, guesstimates predict that the average person sees anywhere between […]

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