Fashion Heritage for the Masses – Join us on Tumblr

Last year you might remember we dived into the world of Pinterest with five of our partners including the University for Barcelona, Biblioteca de Catalunya and the Varna Public Library. This year, we’re embarking on another exciting idea, but this time on blogging site, Tumblr.

We’ve teamed up with our very good friends at Europeana Fashion, an archive of Europe’s extensive fashion history which will launch its test version in May this year. Cultural institutions from 12 different countries – including London’s Victoria and Albert Museum and Paris’ Les Arts Décoratifs – will provide 700,000 artefacts in total. To learn more about the project you can read the recent articles published on Vogue UK, New York Times, or visit the project website.


The Tumblr blog is a direct collaboration between the Europeana Foundation (us) and the Europeana Fashion project. Each month, the Tumblr will showcase a different theme curated by experts from the fashion and cultural heritage community and this month (March) we’re focusing on shoes! Shoes are a pinnacle fashion item, therefore we’ve hand picked an exciting mix from the world’s biggest footwear collection, kindly provided by Europeana partner, Northampton Museums together with collections from Museo Rossimoda della Calzatura.

Camata designed by Manolo Blahnik (2000-2001), Northampton Museums

Head over to the Tumblr and start ‘liking’, ‘pinning’ and ‘tweeting’ your favourtie shoes! If you’re member of Tumblr, don’t forget to follow the blog, we’ll keep you posted when we update the theme – stay tuned.


One thought on “Fashion Heritage for the Masses – Join us on Tumblr”

  1. Holger Schmidt (Focus) wrote in an article that more and more parents join facebook. As a result, many teenager change their social plattform. Now the join tumblr. So it’s surely the right think to participate on tumblr.
    Greetings Martin

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