neon signs on a building in a snowy city

Neon nights: how advertising signs lit up the city

Neon lighting’s distinctive glow has been brightening cities across Europe and the world all through the 20th century. Neon signs and lighting animate city centres, evoking both a modern, urban world, both futuristic and nostalgic.

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Vintage food advertising: a culinary tour through European newspapers

Our newspapers collection includes more than 4 million newspaper issues from around 20 countries.

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Take a trip to the theatre

William Shakespeare may have written that all the world’s a stage, but today on #LoveTheatreDay, all Europeana is a stage. We’ve searched our collections to find artworks and photographs which give a glimpse into theatrical life over several hundred years. Whether indoor or outdoors, the theatre is a place where imagination and creativity reign. The […]

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Marketing modern art at 31 Rue Bonaparte

Nowadays, we’re used to billboards and posters advertising the latest exhibitions on the sides of buses and busy street corners. Art is big business so it’s only natural it’s got a publicity budget to match. In fact, art posters can even become valuable collectables, fetching huge sums at auction houses around the world. All of […]

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Vintage Advertising: Selling the Impossible

Love it or hate it, advertising is everywhere – no matter where you look, it’s likely you’ll clock an advert. This is by no means a new phenomenon, commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Today, guesstimates predict that the average person sees anywhere between […]

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