Switzerland

girl in a red dress holding a sign saying MAGGI

Maggi: a Swiss seasoning that found a home in various cultures

As a child growing up in Senegal, Maggi cubes and Maggi sauce were a big and important ingredient in many Senegalese dishes, if not all of them. I remember watching countless advertisements on TV promoting Maggi cubes, with a Senegalese lady in her boubou (traditional clothing) preparing a meal.

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